Section 06 / the connections
The edges are documented. The friendships are inferred.
These men did not grow up together. What links them is narrower and more useful: one podcast, one distribution platform, and a sequence of appearances that turned into co-founderships and board seats. Below is every connection I can date, and every one I cannot.
01 · The matrix
Who is connected to whom, and how firmly
Filled in only where a public document exists. A blank cell means no evidence found — not a denial.
| Baldwin | Agee | Giannamore | Moraites | Weber | |
|---|---|---|---|---|---|
| Garber | strong FRAXN co-founder, 2022 |
medium his show, Aug 2024 |
strong guest-hosted their podcast, Aug 2021 |
strong joint LLC, Oct 2017 |
medium "partner of Pest Daily" |
| Baldwin | — | no evidence | strong his M&A adviser and co-host, 2020 |
no evidence | no evidence |
| Agee | no evidence | — | no evidence | no evidence | no evidence |
| Giannamore | strong same as above |
no evidence | — | no evidence | no evidence |
| Moraites | no evidence | no evidence | no evidence | — | no evidence |
What the matrix shows: a hub, not a clique. Garber connects to almost everyone; Agee connects only to Garber. The buyer is at the edge of the network, not inside it — which is exactly what you would expect from a man whose company was approached by private equity rather than raised inside the content circuit.
02 · Every dated edge
The receipts, in order
-
2020
MayBaldwin meets his adviser verified
Potomac launches The Boardroom Buzz with its managing director and Baldwin as co-hosts. The trade press describes Baldwin as "a long-term client of Potomac" — the advisory relationship predates the podcast.
PCT Online, 15 May 2020 -
2021
FebPest Daily starts carrying the podcast verified
A Boardroom Buzz collection appears on the Pest Daily platform, with episodes republished through mid-2021. This is the first evidence that Garber and Baldwin's businesses were in contact — 21 months before FRAXN.
growing.pestdaily.com sitemap last-modified dates -
2021
15 AugGarber guest-hosts Potomac's show verified
Potomac announces Season 2: "Seth Garber steps into The Boardroom while Paul is away." Garber is not a client and not a co-host — he is a guest host, twelve days before Terminix announces it is buying Baldwin's company.
Potomac Company LinkedIn, 15 Aug 2021 -
2021
27 AugThe transaction in the middle verified
Terminix acquires 855Bugs with Potomac as exclusive financial advisor; the closing week is filmed for the podcast under the codename Project BlackBear.
PCT Online · Pest Management Professional -
2022
NovThe venture follows the audience verified
FRAXN publicly introduces its founders — Baldwin, who sold, and Garber, who distributed the content. Sixteen months after the exit, the relationship becomes a company.
FRAXN "Meet the Founders" -
2024
JanBaldwin appears on Garber's show verified
Episode 4 of "Sesshin with Seth" — Garber's own interview series — features Baldwin, described as CEO of FRAXN and co-host of The Boardroom Buzz.
Garber LinkedIn, 21 Jan 2024 -
2024
AugAgee enters through the same door verified
Agee is episode 23 of Sesshin, followed by a joint Q&A on career mapping. He posts about it himself: "Had a great time 'Sesshin' with Seth Garber and some of the Pest Daily team."
Pest Daily Facebook, 24 Aug 2024 · Agee LinkedIn -
2025
–26The network becomes a stage verified
Garber keynotes a CPCA leadership conference; his VP shares a panel with Agee and with Adam Weber of Driven, described by Pest Daily as its "partner." Agee is on the FORGE 2027 speaker list.
Pest Daily Instagram · FORGE registration page
03 · The mechanism inference
Appearances, then arrangements
Every business relationship in this network starts as an appearance: a podcast episode, a guest host slot, a conference panel. The order is consistent — content first, contract second. Garber guest-hosted in 2021 and co-founded in 2022. Baldwin guested on Garber's show in 2024 after co-founding in 2022. Agee guested in 2024 and speaks at the paid event in 2027.
That is a content-led sales motion applied to partnerships rather than customers, and it explains why the podcast catalogue sits inside a paid learning platform. The episodes are not marketing for courses; they are the room where the deals get made.
The one thing I cannot establish: whether any of these men knew each other before roughly 2019. There is no shared employer, no shared school, no family connection and no pre-2020 co-appearance in any record I found. The claim "they all know each other from the past" is supportable only if "the past" means 2020 onward.
And the asymmetry worth remembering: Agee has no documented tie to Baldwin, Giannamore or Moraites. He arrived with a company to sell and a platform to build. If you are mapping influence in this ecosystem, he is a counterparty, not a member of the circle.
04 · Limits of this page
What "no evidence" means here
Absence is not proof of absence
These are people who meet in person at conferences, on panels and in private calls. Most of that leaves no public trace. A blank cell in the matrix means I found no document, not that no relationship exists.
Post dates are not meeting dates
LinkedIn and Facebook dates record when something was published, not when two people first spoke. The 2021 Pest Daily podcast republication is the earliest hard evidence of contact between Garber and Baldwin's circle; the relationship could be older.
One date is approximate
The CPCA leadership conference where Garber keynoted and Agee sat on a panel is dated from a social post's relative timestamp, not from an event programme. The year is right; the exact date is not established.
No private records were used
Everything here is published material: trade press, company pages, sitemaps, social posts and state registries. No dockets were searched, no emails obtained, no one was contacted.