Section 03 / ownership & affiliations
One founder, four companies, one audience.
Pest Daily is the visible tip. The same operator runs, co-founded or sits on the board of a bookkeeping firm, a pest-control partnership platform, and a private-equity-backed roll-up — all of which sell to the exact operators the courses attract.
01 · The principal verified
Seth Garber — founder and CEO
Tampa-based. The site describes him as involved in pest control since 2008 as owner, investor, technology provider and consultant, and credits him with helping "dozens" of companies grow 50–300% year over year. The event bios add a specific claim: he sold a multimillion-dollar pest control company in 2012.
The Shore Capital profile gives a different, broader origin: 20+ years across home services, technology and healthcare, executive roles including CEO and Chief Revenue Officer before founding Pest Daily in 2017, creator of a "SCALE Framework," and a degree in International Finance from the University of Tampa.
The three bios are not contradictory, but they are pitched differently depending on the room — operator story for operators, executive story for private equity. Both are self-reported.
"Seth Garber currently serves on the Board of Directors of Action Termite and Pest Control."
Why a board seat matters here. It converts the training business into a deal-flow position: the person teaching owners how to build sellable companies sits on the board of a company buying them.
02 · The entities
Four companies, one customer base
Each row is verifiable from the company's own site or a profile page. The last column is the reading, not the record.
| Entity | What it does | Stated scale | Link to Pest Daily |
|---|---|---|---|
| Pest Daily LLC | E-learning, consulting, coaching, events for pest and wildlife control | 1,500–2,000 companies claimed; 11–50 staff | — |
| FRAXN | Bookkeeping, reporting and tax prep for service businesses; service-line P&Ls and benchmarking | 250+ operators · $450M client revenue · 2–10 staff | Co-founded 2022 with Patrick Baldwin, who sold 855Bugs to Terminix in 2021 |
| AXN Growth Partners | Pest-control partnership platform: buys or partners with operators | Inc. 5000 2026 No. 991 · 350% 3-yr growth | Garber "board member within the AXN platform"; AXN CEO speaks at FORGE |
| Action Termite & Pest Control | Operating pest company; AXN's platform anchor | not published | Garber sits on its board (Shore Capital profile) |
| Shore Capital Partners | Private equity, microcap and lower-middle-market services | n/a | Lists Garber as an operating partner / board member |
03 · The flywheel inference
Education is the cheapest customer-acquisition channel in the stack
Teach
Courses and events build trust with owners and reveal their numbers, roles and ambitions.
Benchmark
FRAXN benchmarks 250+ operators — a data asset the education can cite.
Advise
Bookkeeping, consulting and CFO-level reporting convert advice into recurring fees.
Transact
Partnership, capital or sale through the affiliated platform — the largest cheque in the chain.
The benchmark claim is the connective tissue. FRAXN says it restated 107 operators representing $230M of revenue onto one standard chart of accounts. That is a dataset nobody else in this niche publishes — and it makes both the bookkeeping offer and the course content harder to replace.
04 · The contributor bench
Expertise with a commercial address
The contributors are credentialed — entomology, CPA, M&A, operations. Most also sell services to the same audience. That is not misconduct; it is worth knowing when a course recommends a vendor.
| Contributor | Organisation | Sells to operators |
|---|---|---|
| Patrick Moraites | Axis Group | PEO / insurance master agency |
| Dave Otteson | Live Oak | SBA lending |
| Cory Vargo | Wipfli LLP | Tax and M&A accounting |
| Brinn Serbanic · Jordan Chadwick | BKD CPAs & Advisors | Accounting outsourcing, tax |
| Adam Allen | PestCon LMM | Websites, lead generation |
| Kyle Scott | NorthWing Digital | Digital marketing |
| Eric Sims | Leading Edge Connections | Contact-centre outsourcing |
| Jonathan Bowman | Independent | EOS implementation |
| Paul Giannamore | M&A advisory | Valuation and company sales |
| Joe Jonovich | Technical Pest Solutions | Consulting, expert witness |
| Patrick Baldwin | FRAXN · 855bugs.com (sold to Terminix, 2021) | Bookkeeping CEO, exited operator, podcast host |
| Sarah Latyn | Evolve YT | Training and QA |
The site anticipates the objection. The partners page states that partners "aren't just companies who 'pay to play'" — a disclaimer you only write when the question is being asked. Partner placements are a real revenue line; the courses are not editorially independent of the vendor ecosystem.